Seasonal Campaigns

What Makes These Different

Most email blasts say “It’s fall — time for tree trimming!” ArborBuddy’s campaigns know:

Which customers have oak vs maple vs elm (from your past job notes and AI species detection)
What ISA-certified care actions those species need right now
What the actual weather is in their zip code

The result: emails that say “Your red oak at 123 Main St. is entering its dormant pruning window — this is the best time to remove those deadwood branches before spring.” Not generic. Feels like it was written by a real arborist.

Species-Aware Cohort Workflow (v2)

Go to Campaigns → Seasonal
ArborBuddy analyzes your won leads and groups them by detected tree species
Each cohort shows: species name, number of customers, ISA care priority for this season, urgency level
Click Preview Emails for a cohort to see AI-generated email drafts (not sent yet)
Review the previews — adjust if needed
Click Send Cohort to deliver to all leads in that group

Campaign Scheduler

For more control, use Campaigns → Scheduler:

Click New Campaign
Choose your audience tier: All / Won customers / Champion / Engaged / At-Risk / Critical
Click AI Preview to generate subject + body based on the audience tier and current season
Schedule for a specific date/time or send immediately
Track opens, clicks, and unsubscribes in real time

Open & Click Tracking

Every campaign email includes:

A 1×1 transparent pixel for open tracking
Click-wrapped links for click tracking

Stats appear on the Campaign detail page: recipient count, open rate, click rate.

Audience Tiers Explained

Tier	Who’s Included
Champion	Won 3+ jobs with you
Engaged	A won job in the last 90 days
At-Risk	No job in 90–365 days
Critical	No job in over a year
Won	All customers with a won job + email address
All	Every lead with an email address

Best practice: send seasonal campaigns to Engaged + Champion first (highest engagement), then follow up with At-Risk a week later with a more urgency-driven subject line.